The majority of advertisers have not prioritized privacy initiatives.
The advertising industry craves standardization in a fragmented landscape shaped by rising privacy expectations and demands for actionable insights. To move beyond aggregate campaign analytics, businesses need user-level insights without adding legal, technical, or governance hurdles.
Return fraud is accelerating: That's forcing retailers to evolve beyond traditional prevention methods.
Digital ad spend tops $300 billion in 2024: Video dominates growth, driving display advertising's share and reshaping ad strategies through social and OTT.
BuzzFeed sells 'Hot Ones' for $82.5 million: The YouTube property gains independence and plans growth in live events, merchandise, and new platforms.
New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.
By questioning OpenAI’s shift, Meta warns of tax loopholes and nonprofit misuse, signaling growing tensions over funding ethics and competition in AI’s commercialization.
But with a Republican House and Senate, the Trump administration could radically alter how the Fed operates.
They’re expanding their physical presences and leaning into genAI—paving the way for continued growth.
They require different types of banking products and services in 2025.
AI video technology attracts early adopters: Brands like TCL embrace imperfect results for cost savings.
In a bid for influence, tech leaders risk backlash as they align with Trump, aiming to steer antitrust cases and secure growth opportunities
Capturing 88% of search traffic and 65.8% of browser use, Google shapes digital activity, though rising AI competitors and regulatory risks may challenge its supremacy.
The FTC’s new leader could follow through on advertising regulation: Andrew Ferguson has voiced support for targeted ads, but criticized data collection.
The rollback of strict regulations could shift the focus to pro-business reforms, softening antitrust stances and leaving consumers and competition at greater risk.
With the open-platform Android XR and a more budget-friendly headset, they’re opening the doors to immersive tech for everyone, taking on Apple and Meta’s walled gardens.
On today’s podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.