New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.
Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
Launch screen takeover and sequencing ads mimic TV roadblocks, trading seamless feed vibes for recall and control.
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.
Meta will trim third-party reviewers, betting AI can cut scams and errors. But the change may risk opaque, uneven calls.
17.9M tuned in to the Oscars ceremony, down 9% YoY, as social clips and second screens siphon live TV’s once-captive crowd.
Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.
Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
New guidelines reward commentary and original content, targeting repost spam that’s crowding user feeds.
New scam alerts and stricter advertiser vetting aim to reduce brand risk and fraud while fortifying its long-term ad ecosystem.
79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad overload dent the app’s credibility.
Ottawa ditches a shutdown for EU-style audits and data gates, keeping 613,000 SMBs active.
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen’s life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.
Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.
The Senate is tightening teen ad targeting; the House will vote on a bill that bars behavior-based ads for under-17s, pushing brands toward contextual plays.
Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.