New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.
Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.
New shopping formats and Shopify integration aim to turn trusted recommendations into measurable sales.
After mass layoffs, AWS rolls out AI agents to answer tech queries and sync partners, tying automation directly to revenue efficiency.
A 10,000-plus returns network raises the bar as online returns climb.
The jury is still out on whether customers will care.
Claude’s new pilot now clicks and types in apps, yet audit gaps mean brands must govern use tightly.
Three-minute, structured tracks make AI music viable for ads—if brands avoid sameness.
75% use genAI, yet tangled workflows and data silos still stall real decisions.
FedEx SameDay Local helps brands match rapid delivery while protecting margin and loyalty.
Its partnership with Major League Baseball will give it mass reach, but real value comes from extending TV moments into digital channels.
YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.
Brands treat codes as add-ons, not revenue assets, despite demand for info and consent-based data.
Platform AI improves ad buying, but brands pay more for the same clicks as auction competition heats up.
68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a January survey from Constant Contact.