The jury is still out on whether customers will care.
Once buzzy enough to stall a Tyler Perry studio, Sora fades as OpenAI chases enterprise tools, ending its Disney licensing deal.
Claude’s new pilot now clicks and types in apps, yet audit gaps mean brands must govern use tightly.
Three-minute, structured tracks make AI music viable for ads—if brands avoid sameness.
After mass layoffs, AWS rolls out AI agents to answer tech queries and sync partners, tying automation directly to revenue efficiency.
75% use genAI, yet tangled workflows and data silos still stall real decisions.
We’re tracking how these effects are unfolding across industries and how those consequences shift based on companies’ exposure to three key regions: North America, Europe, and the Middle East and Asia.
Many AI users change appointments, health habits, and medications after engaging with an AI tool. Health brands need content built for AI discovery.
Launch screen takeover and sequencing ads mimic TV roadblocks, trading seamless feed vibes for recall and control.
Expanding Apple’s ad play beyond the App Store risks degrading its low-commercial user experience.
Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.
Doctronic branding itself as an “AI doctor” will trigger tougher regulatory oversight.
This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.
New shopping tools streamline product discovery, but accuracy and adoption hurdles remain.
Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.
OpenAI brings ads to all US free users, but manual buys, thin metrics, and $200K tests cloud ROI.
AI-driven title rewrites dilute differentiation and force marketers to rethink reliance on search traffic.
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.